A personal or business brand isn’t just a clever business name or stunning logo; it’s every element of your visual branding, marketing content and how you engage with your customers or clients at each point of contact – the whole package! And, guess what? Even if you haven’t consciously set out to design your brand, […]
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Five ways to stand out and create work opportunities in a changing job market
There is no secret blueprint for success but there are five key things we can each do to seek out opportunities and find our own way to success.
Online Trolling: Fighting the Good Fight
‘Internet trolling’ is a broad term with varied definitions. You might think of a ‘troll’ as a creature originating in folklore, but modern versions of trolls are people who harass others online. So, what constitutes trolling, is it illegal and how can we fight back against the trolls?
‘Fake it ’til you make it’: taking the first step towards publishing your work online.
Are you terrified about publishing your work online? Do you know that you “should” be putting it out there, but…well, it’s never quite perfect? Many students, professionals, small business owners and freelancers struggle with this exact problem.
Can you really gain 100 Instagram followers in 24 hours?
I was committed to growing my Instagram following organically, with a focus on engagement rather than follower count. I couldn’t help wondering though, would a large follower count increase my profit potential and lead to increased job bookings? Was there a legitimate and easy way to gain more followers quickly?
Reflections on making my first video
Production of video content is without doubt, an essential part of effective online strategy. This opportunity was the perfect catalyst for beginning my video-creation career, but one that seemed exceptionally challenging considering my lack of experience… So, how did I manage to bring this task to life?
Building your online identity
Is your online-self a true representation of your offline-self’? Are you strategic about what you post online? And have you considered what impact your online profile, or lack thereof, could have on future job opportunities?